Monetization Channels Library

Affiliate

What is it?

Affiliate partnerships allow you to earn by sharing products you think your audience will love.

Sales are tracked through unique links or custom coupon codes. Whenever your subscribers buy, you get a % of the sale.

There are affiliate marketplaces you can join, but for best results you should be picking products or services you know and trust directly to recommend.

Ideal for
Early Stage (< 5k subs or < $50k revenue)
Growing (< 50k subs or < $500k revenue)
Scaling (50k+ subs or $500k+ revenue)
Beginner (< 500 subs or < $5k revenue)
newsletters
... in the
B2B
consumer
finance
local
niche
personal/creator
technology
space

The Good and the Bad

Yellow check icon
  • Scalability. As newsletter grows, so do sales.
  • Free to set up. Zero investment required.
  • Working with winning products, not competing against them.
  • Can negotiate commissions if you're big.
Red cross icon
  • Commissions usually low vs selling your own product.
  • Affiliate programs require approval from partner.

Examples to Steal

Creator Science

Creator Science shares actionable strategies and novel experiments creators can learn from to grow their audience and income.

Below, operator Jay shares the distribution of various affiliate deals he’s benefited from.

This demonstrates that you might have to try several to find the few that really resonate with your brand and drive income.

Niche Site Lady

NSL sends her SEO tips to 17,000 subscribers every week. And promotes useful SEO tools while she does it.

When someone signs up for Keysearch with her code, she gets 30% of their $20 monthly subscription for as long as they remain a member.

Going

This thrifty travel newsletter shares the best flight deals with its subscribers as an affiliate.

It's likely that Going earn 3 - 5% of each flight ticket sold. And with millions of subscribers, that stacks up.

The Playbook

Discover all 32 ways to monetize your newsletter

See full library