What is it?
This is a flexible approach to traditional coaching, ideal for busy operators who find it difficult to coordinate specific meeting times.
The bulk of the coaching will occur through pre-prepared material that the customer can complete on their own schedule. Feedback is provided as the customer steps through the program in the form of ad-hoc messages or videos.
It's best for niches that require ongoing support, such as fitness, job hunting, or educational tutoring.
The Good and the Bad
- Can handle more clients simultaneously.
- Recurring revenue.
- Larger customer base from different time zones.
- Clients might see async as less valuable than real time.
- Less direct contact could mean more churn.
Examples to Steal
Sponsorship guru Justin Moore uses his 32,000-subscriber email list to help creators secure dream deals and maximize their income.
His secret monetization weapon is async coaching.
Instead of scheduling live meetings, Justin uses Clarityflow to deliver feedback through bite-sized video clips on Tuesdays and Thursdays
This allows Justin to save a lot of time by dodging lengthy individual sessions, freeing space to help more creators overall.
Matt is an agency owner who helps build systems for businesses to grow. In addition to his agency services, he also offers async coaching.
By offering response times of 72/48 hours, he's built an offer where customers feel looked after, without having to be available 24/7.
Enso shares calisthenics tips and workouts through his weekly newsletter. He monetizes this by upselling his async coaching offer.
Async coaching lets him charge less than traditional personal training, and work with more clients to scale income.
