What is it?
Paid challenges are programs where subscribers work toward a goal over a set period, sometimes with expert guidance and/or community support.
By positioning your product as a challenge, you offer a clear deliverable over a finite period of time - which can be a more compelling value proposition to the competitively minded!
The Good and the Bad
- Scalability. Can "coach" many people at once.
- Upfront revenue. Participants pay before challenge starts.
- Clear deliverable which helps with conversions.
- Can't charge as much as 1-to-1 coaching.
- Takes time to produce the challenge material.
- People accustomed to "free" challenges.
Examples to Steal
This media brand (with a 35k-strong newsletter) has a range of page challenges for people looking to dial back their drinking.
Prices range from between $75 to $300 - so there's plenty of money to be made with this sort of structure.
Sammie monetizes his personal finance brand with a digital product challenge.
It's a framework that steps you through a 100-day process, along with useful resources like content prompts and access to community slack channel.
The challenge costs $430, so you only need a few conversions to start making serious money.
