What is it?
An online course that occurs in real-time. Weekly learnings and tasks are supplemented by live feedback to help students achieve results. The cohort works through the scheduled material together, encouraged to support each other and collaborate in that process.
The Good and the Bad
- You can charge more for a cohort-based course than a vanilla course.
- You're hands-on in your community, understanding the pain points.
- Accountability helps students remain committed and more likely to succeed.
- You'll have to provide or arrange feedback.
- Limited spaces available.
Examples to Steal
Katelyn Bourgoin monetizes her 68,000+ subscriber buyer psychology newsletter through the "Unignorable" challenge.
This 36-day course helping people build personal brands and create attention-grabbing content.
Unlike a self-serve course where you go it alone, this cohort course immerses you in a supportive community where you can learn collaboratively.
At $1,000-$4,000 a spot (and with extra exposure through collaboration with Demand Curve newsletter) this cohort course is generating at least 6 figures per year.
Ali has 370,000 subscribed to his weekly email newsletter on YouTube growth - and it serves as the perfect funnel for his cohort-based course.
Ali's wildly popular newsletter. The first step towards his $4995 cohort course...
Along with the typical "course modules" you'd expect, the extra benefits of a cohort-based solution include:
- Monthly Q&A with Ali
- Weekly office hours with experts offering personalized reviews of your content
- Dedicated Slack channels to share tips and wins with other cohort members.
It's these sorts of perks that allow Ali to justify the $4995 price tag here charges. It's framed more as a living, breathing, "university-style" experience than a one-time download.
Here's some more detail on how he frames the live experience:
