What is it?
Coupon booklets are collections of the best offers in your niche, packaged in a single spot.
These can either be a curated list of existing deals or exclusive discounts you've arranged with brands for your subscribers.
You can charge subscribers for access to the offers and also charge the brands themselves to be featured in the booklet.
These booklets can be sold as either physical or digital products.
The Good and the Bad
- Easy to sell. People like saving money.
- Can charge upwards of $30 each.
- Can be bundled with paid subscription to produce MRR.
- Sourcing the deals takes time.
- 3rd parties may cancel deals without warning.
Examples to Steal
This guide to frugal living in the Bay monetizes with coupon "passports" for 2-for-1 beers in the area.
$35 for 27 free beers is a great deal for the subscriber, and a hefty enough price tag for Stuart to make some serious revenue. It's a win-win.
Another option for local newsletters is to offer discounts for local attractions.
Visit Salt Lake can charge at least $45 for each of these discount passes. They also offer more niched options for specific parts of town:
