What is it?
This method involves analyzing data to create valuable products.
You are often selling the convenience of insights without the pain of your customers having to do the research themselves.
Or, your value lies in your ability to communicate complicated high-level trends in a way that your reader can take action on for a benefit.
Many of the data products out there aggregate publicly available information. But if you have access to a private dataset, you'll be able to position yourself as the only means of acquiring particular insights.
The Good and the Bad
- Scales very well. Can be sold again at no extra cost.
- A lot of demand.
- Data can be repackaged into many distinct info products.
- It can take a lot of upfront work to gather the data.
- Data must be continually updated to stay relevant.
Examples to Steal
Alts.co newsletter teaches readers how to invest in alternative assets – from valuable artwork to niche collectibles like whiskey and vinyl records.
Each email offers a blend of news and data-driven analysis that requires a high level of research. They give their readers the tools to make smarter investment decisions without having to become an expert themselves.
These detailed reports are value-packed, but still easy to understand. It's a service that thousands of subscribers are happy to pay for every month.
This newsletter shares the latest news in email publishing and marketing.
They monetize via a tool called Sales Pro, which tracks hundreds of newsletters and thousands of potential sponsors to help you find opportunities to monetize more effectively.
It's used by huge newsletters with big budgets, like Morning Brew, Girlboss, and Chartr.
TGA shares stories about how founders grew their businesses until they were eventually (you guessed it) acquired.
On top of monetizing through more traditional offers like courses and sponsorship, they also offer deep-dive data services for individuals looking to either sell or buy a business.
Their reports share everything an entrepreneur needs to know to assess a deal in their niche and make sure they're on the right side of negotiations.
Punchbowl News is a subscription-based news platform founded by veteran political journalists Jake Sherman and Anna Palmer.
Through their recent acquisition of Electo Analytics, a data analysis firm, Punchbowl News are starting to offer members even more data-driven insights on Washington's power players and the stats behind policymaking.
