What is it?
Engaged subscribers will happily pay for live events. People love meeting like-minded community members!
And you can increase the value by offering live lectures, workshops, and Q&A sessions.
You can organize meet-ups for enthusiasts in pretty much any niche. At any size too, from small hangouts at the local coffee shop to huge expos in purpose-built halls.
While there are costs to consider in renting a venue and hiring staff to supervise, it's still a very lucrative endeavor if you can handle the logistics!
The Good and the Bad
- High revenue potential
- Great way to connect with sponsors and future partners
- Chance to sell own products during event.
- Physical events have a lot of costs.
- Doesn't scale well.
- Can't monetize overseas subscribers.
Examples to Steal
Their twice-weekly newsletter serves digital media builders with proven tactics and strategies, along with interviews with industry leaders.
And over the last couple of years, they've started doing the same in person.
Their annual AMO Summit offers in-depth workshops, insightful talks, and extensive networking opportunities, with last years edition attracting over 150 attendees.
Eric Newcomer hosted an in-person AI conference called Cerebral Valley back in March 2023.
The event itself was relatively small, with only 200 people attending. But tickets were between $199 and $1,599 each - which means he generated at least $40,000 in revenue.
After the event, he made all the material available to watch for free online, generating a lot of buzz in the media and further promoting his newsletter.
This local newsletter hosts silent discos as part of its monetization strategy.
At $20 per ticket, they only need 100 people to show up to make $2000. Not bad for a few hours of work - and some great brand-building in the process.
