What is it?
The idea here is to pool money from your community and invest it smartly so you all see a return.
You'll take a commission, much like a traditional managed fund would.
Obviously for this model to work, you need to build a lot of trust with your subscribers.
Some niches that lend themselves to this approach are finance/stocks, crypto, and investment property.
These are spaces where people regularly delegate investment management - now all you have to do is become the expert people choose!
The Good and the Bad
- Ridiculously lucrative.
- Infinitely scalable.
- Requires a lot of expertise. Perhaps a team.
- Time-consuming due diligence.
- Heavily regulated. Hard to get started.
Examples to Steal
Not Boring is a newsletter with 224,000 subscribers that covers ambitious tech companies. It also operates as an $8 million venture fund, Not Boring Capital.
This fund helps the companies with the cash they need to grow, while the media brand helps them gain wider exposure with Monday deep dives.
Creator Science is a 25,000+ subscriber newsletter sending firsthand experiments, expert interviews, and actionable advice weekly.
They’ve also launched The Creator Science Syndicate, a fund allowing subscribers to invest in promising companies in the creator economy.
They only invest in companies the Creator Science team personally use - so far, that's ConvertKit and RightMessage.
