What is it?
If you run a newsletter with an industry focus, job boards are well worth considering.
Companies will pay hundreds of dollars to catch the attention of your niched-down audience. It is much easier for them to make an impression on their ideal candidates on your bespoke platform than it is to get lost on the big aggregator job sites.
Depending on the role, companies will pay between $50 and $300 to list an opportunity on your board.
It's valuable content for your subscribers, too. Who wouldn't love to discover their new dream job?
The Good and the Bad
- Almost passive. The company writes the job listing.
- You subscribers will appreciate it.
- Helps you make industry connections.
- Will have to integrate with 3rd party tool like Niceboard.
- Quality control for job listings.
Examples to Steal
NoDesk is a hub for remote workers. They use their newsletter to share stories and insights about life as a remote worker, as well as promote available remote job listings.
I love the NoDesk flywheel.
First, they're leveraging their subscriber base as a talent pool to fill job listings. Filled jobs make advertisers happy, which attracts more listings.
The revenue generated gets reinvested into growing the subscriber base, which makes filling more future listings even easier.
As the talent pool grows, even more advertisers jump on board. Awesome.
