What is it?
Live coaching consists of educational sessions between yourself and a client, usually carried out over a video conferencing tool.
These direct interactions can be very lucrative, as you're not just charging for what you know - you're charging for the chance to ask specific questions directly.
You'll develop personal, human relationships with your clients, which can be very useful for increasing commitment and reducing churn.
The Good and the Bad
- Can charge a high hourly rate.
- Long term recurring income.
- Can film sessions and repurpose content.
- Not scalable. Only 24 hours in the day.
- Harder to work internationally with time difference.
Examples to Steal
Carol is a life coach, sending weekly tips in her newsletter.
For clients who want deeper 1-to-1 support, she offers live coaching programs starting at $1250 for 6 hours of calls, email support, and homework.
Heidi's newsletter helps readers prioritize their well-being through stress management and mindfulness strategies.
One of her primary monetization strategies is to upsell her subscribers on her live coaching offer.
