What is it?
Live training is a way to offer an interactive experience to your super-subscribers. You have knowledge that they want access to, and are likely to be happy to be able to learn from you in real-time with the opportunity for feedback and questions. It's halfway between a course and a Q&A.
The Good and the Bad
- You can repurpose training videos as social media content.
- Direct interaction with you audience reveals their pain points.
- You can upsell training clients to other offers.
- You have to run the training sessions.
- Paywalling training hides best content from free subs.
Examples to Steal
JK Molina - Likes Ain't Cash
JK teaches people to use X/Twitter to generate clients for their business. One of the ways he's able to generate revenue is by reaching out to his 20k+ email list and offering live training.
He makes money on the cost of the ticket to the training, but that training also functions as the funnel to upsell his followers on more expensive services.
This newsletter monetizes by upselling to paid, 1-1 coaching for people on their sobriety journey.
The funnel looks something like this:
- Opt-in to email newsletter with a lead magnet
- Book a free call
- Upsell to high ticket 1-1 coaching
A situation where you can generate almost $3k LTV from a single subscriber allows you to spend more on acquisition and build a sustainable business with consistent leads.
The key here is to identify a sufficient problem/pain point so you can justify a high price.
