What is it?
The services are clearly defined with a specific deliverable. Rather than a client paying for your time, they're paying you for a set outcome.
For instance, a marketing newsletter might offer packages of blog posts, SEO backlinks, or a set amount of booked appointments for your business.
It's a little like working with an agency but without as much back-and-forth over strategy and details.
The Good and the Bad
- Can charge a lot for high-ticket deliverables.
- More scalable than agency services.
- Easy to sell with tangible benefits.
- Fixed prices can leave money on the table.
- Lower margins than bespoke services.
- Less scalable than info products.
Examples to Steal
Greg sends a newsletter to 73,000 discussing everything you need to know about building a community-based internet business.
He signs off all of his emails with a pitch for his productized design service, Dispatch.
It's a lucrative service that he can scale across many clients independent of their specific needs.
This is the newsletter Audience Ops used to secure new clients for their productized content marketing service.
Subscribers were tuned in for insights on how to produce amazing content and were ready to commit when presented with the offer to outsource.
With a suite of services starting around $1500, it's a lucrative model to follow.
