What is it?
Revshare deals are where two parties join forces to offer a product or service and divide the revenue according to their contributions.
Often it works great for newsletters because you bring a captive target audience to the table. You're basically the marketing department, and your partner works behind the scenes producing the deliverable.
Of course, your niche expertise and understanding of the audience's pain points should help sculpt the offer itself. But the main premise here is to bring someone in to help take the labor of building the offer off your plate, so you can focus on growing your newsletter.
The Good and the Bad
- Can be extremely lucrative.
- Less work than building product from scratch in-house.
- Combined expertise lets you offer products you couldn't alone.
- Risk because of reliance on partner to deliver.
Examples to Steal
Katelyn Bourgoin - Demand Curve
Demand Curve partnered with Katelyn to deliver a 36-day group challenge. This deal allows Demand Curve to outsource the creation of a high-value info product to a genuine expert, while Katelyn benefited from huge reach.
While it's not clear exactly how revenue was portioned out, it's safe to say that both parties did well out of the arrangement. 36 spots on the cohort were sold for a minimum of $1k each.
Sahil's audience at Curiosity Chronicle - targeted at high-income earners - is the perfect platform for his revshare recruitment venture.
Landed helps businesses hire top-quality overseas talent, and charges $3000 for each role filled.
Sahil doesn’t fulfil this service himself - he's promoting Landed, and working with partners who handle the delivery.
