What is it?
On-demand courses let readers step through a set educational program without supervision. Customers complete the program at their own pace.
This type of course significantly reduces the hands-on input required on your part, allowing you to scale easily.
The Good and the Bad
- Can charge a lot for courses that achieve important outcomes.
- Async means more customers can access your material in different timezones.
- Once course is built, relativley passive.
- Can't charge as much as 1-to-1 or group help.
- Participants can feel "lost" if there's not enough detail.
- A lot of upfront work to create
Examples to Steal
This creator makes $2 million per year from 4 hours of work per day by teaching people how to master spreadsheets.
She built her email list by funneling traffic from viral Excel explainer TikToks toward her lead magnets.
Now she has a ton of subscribers to remarket to whenever she releases a new course.
And because the course is self-serve, that's pretty much where her work ends.
This blog-turned-newsletter list has built up a healthy 130,000-strong subscriber list, using a self-serve course as the monetization method.
If we estimate that 1% of the list eventually becomes a course-buyer, that's over $300,000 in revenue.
