What is it?
This strategy involves qualifying a segment of your subscribers who are ready to commit to a service, and selling those leads for a partner to fulfil.
You're not delivering the service yourself, which means you can profit from diverse offers without having to start a new business every time!
The Good and the Bad
- It's relatively hands-off.
- Leads for high-ticket offers can be lucrative.
- You can offer many services without being an expert.
- Easier to sell solid "leads" than vague "exposure".
- If lead has a bad experience, that reflects on you.
- You're only paid for leads that actually convert.
Examples to Steal
With over 4 million subscribers, MarketBeat is a financial newsletter that delivers daily stock market updates to investors.
They generate revenue by selling qualified leads to large companies like MarketWise and Agora.
These advertisers pay MarketBeat a cost per acquisition (CPA) fee ranging from $100 to $250. The advertisers make this back upselling high-priced back-end offers to the acquired customers.
MarketBeat's CEO Matt estimates that for every $150 they receive, advertisers likely generate an average profit of $500 per transaction.
