What is it?
If you're able to confidently convey your insights to a crowd, you can make some serious supplemental income.
Conferences and events need interesting speakers to encourage people to purchase tickets. If you're a genuine expert with a loyal following, they'll be keen to talk.
It's a lucrative opportunity, with the bonus of helping to establish you as a recognizable authority in your space.
The Good and the Bad
- You can charge a lot for live talks.
- Can record speech and sell as download.
- Opportunity to upsell audience on other services.
- Sporadic and unpredictable revenue
- Doesn't scale well.
- Often requires travelling.
Examples to Steal
James Clear - 3-2-1 Newsletter
The 3-2-1 newsletter is a popular email series created by James Clear, author of the bestselling book "Atomic Habits".
James is a productivity expert, sharing his best strategies for building good habits, breaking bad ones, and improving performance.
This expertise has propelled him into the world of high-profile speaking engagements.
His estimated speaking fee ranges from $100,000 to $200,000 for in-person appearances, with virtual talks commanding roughly half that amount.
Tim Ferriss, a renowned life-hacking author and podcaster, is also the mastermind behind the popular "5 Bullet Friday" newsletter.
Every week, Tim share a list of the "five coolest things" he's found that week with his 1.5 million subscribers.
He is prime example of how captivating content can pave the way for lucrative speaking engagements.
Like James Clear, Tim’s expertise translates into a hefty speaking fee, with estimates ranging from $100,000 to $200,000 per event.
Tony Mecia - The Charlotte Ledger,
As editor of local business newsletter, Tony is often invited to speak publicly in the community.
Here he is addressing the local college, showing that even with a niche publication you can still pick up opportunities.
