I got 99 problems but newsletter growth ain't one.

Ever wonder why some newsletters grow super quickly... and others don't?

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Module 1

Introduction

A quick module explaining how to get the most out of the course. After all, you want to grow your newsletter quickly — not just to learn how to grow your newsletter quickly!

Module 2

Metrics and goal setting

You can't build an effective newsletter growth plan without first understanding the important metrics and levers in your business. In this module, you'll learn what metrics you should be tracking, what numbers you need to care about, and set achievable goals for your newsletter growth.

Module 3

Principles of newsletter growth

In this module you'll take an actionable deep-dive into how to think about newsletter growth for great results. We'll look at the different kinds of tactics, strategies and channels you can use to grow your email-list — and how you can work out which ones will work for you.

Module 4

Prerequisites for newsletter growth

Before you invest in growth, you need to make sure your newsletter has the basics in place. A solid foundation to capitalise on your growth efforts. From welcome sequences to lead magnets and landing pages.

Module 5

Growth bucket #1: Brute force

In this module, you'll learn how to effectively grow your email-list with strategies, tactics and channels where you're trading only your time for growth. Ideal in the early days, and when you're working on a very limited budget.

Module 6

Growth bucket #2: Paid boosts

In this module, you'll learn how to effectively grow your email-list with strategies, tactics and channels where you're trading money for growth. Ideal for short "boosts" to help catalyse growth, and when you don't have much time to invest into your newsletter.

Module 7

Growth bucket #3: Growth Loops

In this module, you'll take an actionable, detailed deep-dive into growth loops — strategies, tactics and channels that'll set your newsletter up for fast, affordable audience growth long-term.

Module 8

Creating your growth plan

Follow this step-by-step guide to turn what you've learned into a plan that'll take your newsletter growth goals from fantasy to reality.

Bonus 1

Office hours

Monthly group Zoom calls with Louis, our mystery guest expert, and other highly-motivated publishers. Perfect for getting the feedback, motivation and advice you need to grow quickly.

Bonus 2

Accountability community

A private online community of highly-motivated newsletter publishers and creators facing the same challenges you are (with weekly/monthly check-ins)