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Free Growth Library
All 56 ways to grow your newsletter for free. Including 100+ examples for different newsletter types and stages.
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Scale
Scaling (50k+ subs or $500k+ revenue)
Growing (< 50k subs or < $500k revenue)
Early Stage (< 5k subs or < $50k revenue)
Beginner (< 500 subs or < $5k revenue)
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Type
local
news/entertainment
personal/creator
finance
technology
niche
consumer
B2B
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newsletter
Content upgrades
Turn your blog/social posts into subscriber magnets with specific, valuable bonus offers
Guest-posting
Get featured on high-traffic websites to gain new subscribers
Games
Provide entertainment in exchange for subscriber emails with a shareable game
Free tools
Provide useful tools for free on your website to encourage shares and new subscribers
Quizzes
Present potential subscribers with fun quizzes that require an email opt-in to get the results.
Share on discovery platforms
Get featured on trend-watch sites to attract early adopters and convert them into subscribers
Capture post-purchase emails
Ask customers to subscribe to your newsletter after an e-commerce purchase
Subscriber spotlights
Highlight your superfans in your newsletter so they share the feature on social media
Expert interviews
Interview relevant experts who will share the discussion with their own audience
Newsletter takeovers
Let another creator guest-write your newsletter and share with their audience
Earned media
Benefit from journalists and influencers naturally sharing your newsletter to wider audiences
Guest podcasting
Share your expertise with a warm, engaged audience while promoting your newsletter
Pitching guest posts for other newsletters
Feature your content in other newsletters, converting their readers into your subscribers
Free recommendations
Team up with other newsletters to recommend each other and grow together
Email cross-promotions
Partner with similar newsletters to recommend each other in your newsletters
Co-launching a product/lead magnet
Work with another creator/newsletter in your niche to create a valuable resource for your shared audience
Start a “pop-up” newsletter
Launch a limited-run, tightly-niched newsletter with the aim of converting subscribers to your main newsletter
Start a new newsletter
Launch a newsletter in a parallel niche, and cross-pollinate your audiences to each other
Newsletter partnership giveaway
Organize a giveaway with other newsletters, sponsored by a brand
Branded giveaways
Run co-marketed giveaways with a complementary brand who provides a prize
Free referral giveaways
Incentivize subscribers to refer new readers, either by using your own digital products or partnering with brands for sponsored prizes
Ask people to forward to a friend
Encourage subscribers to share your newsletter with a personal CTA
Email your existing personal contacts
Reach out to your network to announce your new newsletter (and invite them to subscribe)
Improve your landing page
Boost your sign-up conversion rates by tweaking your landing page
Optimize website email capture
Make the most of sign-up opportunities on your website
Tease your back-catalogue
Hint at the vast archive of insights available to newsletter subscribers
Gated articles on website
Provide a teaser of the content, then block the rest with a call-to-action to capture emails
Repurpose newsletter as blog posts for organic traffic
Attract new subscribers through organic search traffic
Permissionless creator co-marketing
Create content promoting other influencers in your niche to encourage them to share it
Permissionless brand co-marketing
Create high-quality content about popular brands and products to encourage those brands to share it
Access to a free group
Host a private space for topic discussions as an incentive for subscribing to your newsletter
Optimize social accounts
Ensure your social profiles include compelling calls to action and newsletter signup links
Engagement groups
Co-promote with other creators and strategize for mutual newsletter growth
Build in public
Openly share your newsletter growth journey to attract and engage new subscribers
Announce milestones
Publicly share upcoming subscriber checkpoints e.g “I'm 10 subscribers away from 1000”
Free challenges
Launch public challenges that attract new subscribers through social shares
Free trainings and webinars
Host a free training webinar to attract and engage new subscribers to your newsletter
Coupon book
Offer a collection of exclusive discounts to attract new subscribers
Library/swipe file
Create a library of useful templates, examples or tools that only subscribers can access
Free Ebook lead magnet
Give away a value-packed ebook to entice visitors to subscribe and join your newsletter.
Email course lead magnet
Offer a free step-by-step course sent via email to capture new subscribers
"Here's what you missed" recaps
Leverage FOMO in non-subscribers by sharing your recent top insights
Tease upcoming newsletter
Hint at upcoming content to build anticipation and attract new subscribers
Cold DM outreach
Reach out to your subscribers with personalized DMs to gain new superfans
Reply guy
Engage with other accounts to boost visibility for your newsletter
AutoDM subscriber invites
Leverage tech automations to reach out to your followers and convert them into subscribers
Facebook organic
Tap into Facebook's huge audience to acquire newsletter subscribers with organic reach
LinkedIn newsletter
Tap into LinkedIn's native newsletter platform to build your own email list
Posting on Medium
Republish your newsletter on Medium to capture new readers on the platform
Reddit organic
Post your content on targeted Subreddits to reach hyper-engaged enthusiasts
Posting in Facebook groups
Share your content or insights in hyper-targeted Facebook groups to attract new subscribers
YouTube organic
Share videos on your niche to capture interest for your newsletter
Instagram organic
Publish captivating visual content on Instagram to attract new newsletter subscribers
TikTok organic
Grow your audience with short-form video, then prompt people to subscribe to your newsletter
LinkedIn organic
Grow an audience of professionals on LinkedIn to promote your newsletter
Twitter/X organic
Grow your Twitter/X account and send those followers to your newsletter
Start Here
Free Resources
Landing page examples
Monetization examples
Paid growth methods
View all resources
Articles
Free Growth Library
All 56 ways to grow your newsletter for free. Including 100+ examples for different newsletter types and stages.