What is it?
This method involves hosting a valuable learning experience, where attendees provide their email address to gain access.
In the class, you’ll share expert insights and step-by-step strategies related to your niche.
This establishes your authority while allowing you to pitch your full newsletter as the next step at the end.
It's often used for topics related to business, marketing or personal development.
The Good and the Bad
Examples of how to crush it
Miss Excel
Miss Excel teaches her followers how to become spreadsheet wizards.
One of the ways she gets people to opt-in to her newsletter is by prompting them to register for her free webinars.
From there, Miss Excel can continue to reach her audience via her inbox long after the live training has finished.
Alexander Fitzgerald
Alexander is a professional poker player.
One of the ways he gets people to subscribe to his daily poker strategy newsletter is by offering a bundle of training videos to help jumpstart his readers’ education.
Rundown AI
Rowan Cheung runs an AI newsletter and uses free training offers to acquire new subscribers.
In this example, he’s capitalizing on viral trend of AI music, offering his followers a specific training that will allow them to hop on the trend.
