What is it?
LinkedIn allows you to reach professionals and decision-makers in your industry.
The aim is to share your valuable insights to establish yourself as an authority in your niche and give readers a flavor of your newsletter.
If you share high-quality content that educates, informs, and offers a unique viewpoint, you'll gradually build a loyal following that wants to go deeper with you via your newsletter.
The Good and the Bad
Examples of how to crush it
Jay Clouse
Jay is using LinkedIn to grow his newsletter which focuses on helping creators monetize their communities.
He consistently posts "advanced creator education" content, which essentially acts as a teaser of the more exclusive knowledge he provides in his newsletter.
With over 40,000 followers, Jay's LinkedIn posts generate significant engagement.
This allows him to directly interact with and build rapport with his target audience of creators.
Jay prompts people to sign up for “deeper interviews, experiments”, and his own “first-hand experience” running a creator business in his bio and on occasional posts.
Daniel Murray
Daniel has built a major following on LinkedIn. Many of his posts generate thousands of engagements and reactions, giving him tremendous reach on the platform.
The content Daniel posts on LinkedIn provides free value on B2B marketing, serving as a funnel for his newsletter called The Marketing Millennials.
In his LinkedIn bio and posts, Daniel promotes The Marketing Millennials as "a no-BS, no-fluff marketing newsletter" featuring guests like CMOs and subject matter experts.
Even if only a small percentage of the thousands engaging with his viral LinkedIn posts convert to newsletter subscribers, the sheer size of his audience ensures a meaningful number of sign-ups.
