What is it?
Email cross-promotion is where you team up with a newsletter that has an audience similar to yours and agree to promote each other's newsletters in your emails.
It gives you both a chance to get in front of a fresh audience that's likely to be interested in what you have to offer.
Since the other newsletter has built up trust and credibility with their readers, you get an automatic stamp of approval when you're featured. And because the people you're reaching are already newsletter readers, they're likely to become engaged subscribers of your own newsletter too.
The Good and the Bad
Examples of how to crush it
The GIST
The Gist, a women’s sports newsletter, grows its subscriber base by running cross-promotions and ad swaps with other women-focused newsletters.
Subscribers of publications in these parallel niches, like women’s wellness or careers, are given the opportunity to subscribe to The GIST for their women's sports updates.
Through these ad-spot swaps, both newsletters can reach new, relevant readers without spending on advertising.
Codie Sanchez
Codie Sanchez also uses cross-promotions with other large newsletters to grow her entrepreneurship newsletter.
She’s collaborated with high-profile creators like Sahil Bloom, Noah Kagan, and Ali Abdaal, each of whom have over 100,000 subscribers to their respective newsletters.
You can tell from the consistency in these cross-promotions that Codie provides talking points for her partners to cover, so she can be sure her message is communicated effectively.
