What is it?
By creating a Facebook page for your newsletter, you can attract an audience that's interested in reading more about your topic.
The key is provide real value first through your Facebook presence before you ask people to subscribe.
Start by sharing valuable content - insights, tips, or entertaining posts related to your niche.
As you build an active following, you can occasionally promote your newsletter with tasteful calls-to-action (paired with free lead magnets or contests that require an email signup).
The Good and the Bad
Examples of how to crush it
Joker Mag
Tyler O'Shea doesn’t rely on paid ads or hacks to build an audience for Joker Mag newsletter.
Instead, he taps into Facebook's organic reach through content that deeply resonates with sports fans.
Week after week, Tyler shares uplifting human stories from the world of athletics - tales of perseverance, heartbreak, and triumph that struck an emotional chord.
His Facebook posts spark lively discussions, racking up hundreds of thousands of engaged viewers organically.
The real magic is in how Tyler's content connects with people on a visceral level. You only have to check the comment sections to see how people are engaging with the stories.
A pinned "featured" post and his profile header have calls-to-action to subscribe to Joker Mag for more inspirational stories
