Paid Growth Methods - Capture post-purchase emails

What is it?

If you sell products, a passive opportunity to grow your newsletter comes directly after someone purchases from your online store.

You can encourage your customers to sign up for your newsletter before they leave the order confirmation page.

Pitch it as an obvious next step that will help them get more value from the product via extra tips and insights.

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Ideal for

Growing (< 50k subs or < $500k revenue)

Scaling (50k+ subs or $500k+ revenue)

newsletters

... in the

consumer

B2B

niche

personal/creator

finance

space

Gymshark

Gymshark includes a prompt at checkout for customers to join their mailing list to receive workout tips, product launches, and exclusive discounts.

This strategy helps Gymshark build a community around their brand and serve them with content to help them hit their fitness goals.

Patagonia

Patagonia asks customers to sign up for their newsletter during the checkout process.

Subscribers get updates on new products and special promotions, blended with content on outdoor lifestyle and environmental projects.