What is it?
This method involves sourcing exclusive interviews with respected experts and thought leaders in your niche for your newsletter.
The growth benefit here is that the experts themselves are likely to share the interview with their own audience.
Their followers will read the interview, and a percentage who want more will be tempted to become subscribers.
The Good and the Bad
Examples of how to crush it
The Profile by Polina Marinova
The Profile curates the best long-form profiles, interviews, and features on succesful individuals across different fields.
A number of the interview subjects naturally promote The Profile when they publish their story on them, exposing the publication to a new audience with each release.
The Creative Independent
The Creative Independent publishes interviews with artists, musicians, and other creatives. It focuses on their creative processes, challenges, and experiences.
Just like The Profile, a chunk of these interviewees are bound to share their interview on social media with their audience, bringing new readership to The Creative Independent.
The Newsette
This daily newsletter often features interviews with female entrepreneurs and influencers, sharing their stories and insights.
The same growth benefit applies here, too. People love to share flattering stories written about themselves!
