What is it?
This strategy is about creating content on brands/products your target audience is interested in.
The goal is to get those brands to share your content, exposing you to their audience to drive new newsletter subscribers.
You create the content on your own terms without formal approval - simply making it so good those brands want to share it.
Then, you’ll either tag the brand in your initial post, or reach out directly to let them know about the content you've created mentioning them.
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Ideal for
Beginner (< 500 subs or < $5k revenue)
Early Stage (< 5k subs or < $50k revenue)
Growing (< 50k subs or < $500k revenue)
Scaling (50k+ subs or $500k+ revenue)
newsletters
... in the
B2B
consumer
finance
personal/creator
technology
niche
space
The Good and the Bad
Examples of how to crush it
coming soon
