What is it?
Cold DM outreach is all about sliding into the DMs of people who aren't following you yet, but are clearly interested in the topics and niches you cover.
First, scan Twitter, LinkedIn, and other social feeds for people actively engaging with content related to your newsletter's focus.
See someone who seems to be a part of your target audience? That's your cue to shoot them a friendly direct message.
Don't make it a hard pitch, though. The best cold DMs are casual - you're just introducing yourself and your newsletter in a relaxed, personalized way.
Maybe mention a specific post or topic they engaged with that you also cover in-depth.
And obviously, make it stupid easy for them to subscribe if they're interested by including a sign-up link.
The Good and the Bad
Examples of how to crush it
With over 80k engaged followers on Instagram, Mari recognized the huge potential audience within easy reach.
Rather than hoping to catch their attention amidst the endless social feed, she cut out the middleman and started sliding into their DMs.
According to Mari, taking her newsletter promotion directly to people's DMs has yielded an impressive conversion rate so far.
Newseum
Here's Patrick sharing the results of his Twitter/X cold DM strategy:
Here you can see he's found a way to acquire a solid number of subscribers every month for free, simply by being unafraid to directly pitch his newsletter to followers of similar creator.
