What is it?
Subscriber spotlights involve featuring stories of your most engaged subscribers in the newsletter itself.
Perhaps they achieved outstanding results by applying the principles you teach. Or they have an inspiring journey worth highlighting.
The spotlit subscriber is likely to share the newsletter edition they’re featured in. Driving growth of the newsletter.
The Good and the Bad
Examples of how to crush it
Starter Story
Starter Story creates content about the success stories and journeys of its subscribers - entrepreneurs who have built successful businesses.
These featured subscribers often share their spotlight feature across their own social media channels, driving new readers to Starter Story.
They Got Acquired
They Got Acquired features stories from their subscribers who have successfully sold their businesses.
These spotlights include detailed interviews about the acquisition process, challenges faced, and lessons learned.
The outcome is similar to Starter Story - the interview subjects often share their feature on social media as part of their personal branding.
