What is it?
Getting your work featured in newsletters in your niche gives you a chance to reach new, relevant audiences.
It's a win-win - the host newsletter gets fresh, free content while you get to convert some of their readers into new subscribers for yourself.
Once you’ve picked your targets, you’ll have to pitch the publication explaining why your guest post would provide value to their audience.
If you get the green light, focus on providing something so good that readers are rushing to click your call to action and subscribe to your own newsletter.
The Good and the Bad
Examples of how to crush it
Evan Hamilton
Evan noticed that Lenny Rachitsky was opening up spots for guest writers on his wildly popular product management newsletter and jumped at the chance.
Rather than overthinking it, he put in the hard work and drafted a 10-page article within a week and a half.
Lenny politely said it needed a bit of tidying up, so Evan put in several revisions to get the piece up to his high standards!
Persistence paid off as the guest post made it onto Lenny's newsletter and was seen by tens of thousands of subscribers.
I made as much luck as I could, got lucky, jumped on a chance, put in the work, and benefitted from the relationships I had built. It's not rocket science.
Once the post went live, Evan promoted it heavily on relevant forums and subreddits, driving more traffic to sweeten the prospect of future guest post collabs.
Lenny’s Newsletter
Lenny himself also used a guest posting strategy to grow his audience in the early days.
His friend Andrew Chen had an established newsletter and website about tech and venture capital at the time.
Andrews suggested that Lenny publish a guest post on his site:
Around the same time, Lenny also landed another guest posting opportunity with The First Round Review.
Between these two guest posts, Lenny was able to grow his newsletter from scratch to over 1,000 relevant subscribers.
