Build in public

With this approach, you document and openly share the specific tactics, strategies, and processes that are helping to grow your brand.

Your transparency builds trust with your audience while providing a reason for people to subscribe and get an inside look.

Over time, you develop a library of behind-the-scenes growth tactics for your niche that establishes you as an authority.

And your newsletter becomes the best way for others to access this knowledge first-hand as an insider.