Announce milestones

Prompt your “on-the-fence” followers to commit to subscribing by sharing upcoming milestones for your newsletter.

As you get closer to hitting 100, 1000, or 10,000 subscribers, you can start making posts calling attention to being "X subscribers away!"

Make sure to show appreciation for your audience's support to make potential new subscribers feel like they’re joining a real team/community.

You can also can offer incentives for the specific people who help get you over that hump (check out lead magnet guides to see some examples).