What is it?
The "reply guy" strategy is all about actively engaging with others in your niche on social platforms like Twitter and LinkedIn.
The idea is to join conversations on posts from accounts you admire to raise your own visibility.
Just don't be boring! Share genuine insights to spark discussion and focus on adding real value.
Mix it up with a blend of larger accounts (for more exposure) and smaller ones (easier to connect with directly). Make sure these accounts align with your topic area.
It might be a good idea to set notifications for this curated list so you don't miss their new posts, too.
The Good and the Bad
Examples of how to crush it
Ben's Bites
If there was a tweet about AI, ChatGPT, or anything even tangentially related, you could bet Ben was jumping into the comments unapologetically plugging his AI newsletter.
His reply to a post from Google's CEO is a prime example - that single comment netted a staggering 21k views.
People often need multiple introductions to your newsletter before subscribing, and this reply guy approach provides repeated touchpoints within your target audience if you're consistent.
Kyle Balmer
While Ben focused on targeting larger accounts with his replies, Kyle Balmer goes for more of a volume-based "reply guy" approach across thousands of smaller, niche accounts.
Interacting with more “micro-influencers” also means that Kyle’s comments are way less likely to get buried beneath responses from larger accounts.
He does this dozens of times per day…
This approach has helped Kyle grow his newsletter to over 50k subscribers, even with a relatively low 16k Twitter following.
