What is it?
Quizzes are a fun and interactive way to acquire new subscribers
The basic idea is to promote a quiz related to your topic on your website or social media and ask your participants to provide their email address to get their results.
A fitness brand could offer a "What's Your Ideal Workout?" quiz, while a financial advisor may have a "What's Your Investment Style?" quiz.
When done right, quizzes make the opt-in process fun and valuable for the subscriber. They walk away having learned something about themselves while you grow your email list.
The Good and the Bad
Examples of how to crush it
Her First $100k
Tori Dunlap used a financial personality quiz to massively grow her email list.
The quiz asks users a series of questions to better understand their money habits, and sorts users into one of five different financial personalities.
Once users complete the quiz, they recieve 4-5 emails tailored to their specific financial goals.
She promoted the quiz heavily on TikTok, where in April 2021, one of her videos went viral and led to 100,000 email subscribers in just seven days.
Teacher Career Coach
Teacher Career Coach uses a career quiz to grow their email list.
The quiz provides participants with personalized career recommendations based on their answers.
Once people have taken the quiz, they are subscribed to the Teacher Career Coach newsletter, which has over 100,000 subscribers learning how to land their next job.
