What is it?
Posting in Facebook groups related to your niche can be an effective connect with your target audience.
If your content delivers on solving people's pain points, a percentage will be interested in signing up to get more of that from you via email.
To turn group members into newsletter subscribers, the important thing is to focus on being truly helpful first.
So start by sharing genuinely useful insights and tips that solve the problems community members are facing.
Then, you can start including soft calls-to-action, offering a link to a free ebook, cheat sheet, or in-depth article that people can get by signing up for your newsletter.
The Good and the Bad
Examples of how to crush it
Contrarian Thinking
Codie Sanchez got hundreds of new email subscribers by posting in relevant Facebook groups.
Her strategy was sharing her playbook on how she gained almost 1,000 newsletter sign-ups in a week.
The freebie was an excellent fit for the entrepreneurship and marketing groups she posted.
By giving away valuable content for free that is typically worth paying for, Codie provided value to the community upfront and was able to persuade people to sign up to learn how to replicate her success.
Get an IT Career
Stetson from Get an IT Career has shared how he’s using Facebook groups to add hundreds of subscribers per day for free.
His strategy involves offering his target audience a free lead magnet that’s super relevant to them.
But the genius part of it is that his audience is actually helping to produce the lead magnet in the first place!
