What is it?
Rather than just incentivizing your existing subscribers, you can run a co-marketed giveaway campaign with another brand to cross-promote to both your audiences.
Identify a partner business that has a similar target audience but isn't a direct competitor, and get them to agree to provide a prize in return for access to your audience.
Then, you'll both promote the giveaway across your respective email newsletters and social media platforms, driving people back to a giveaway page to enter by signing up for your newsletter.
If you choose the right partner, it's a win-win for both sides to get exposure.
The Good and the Bad
Examples of how to crush it
Stacked Marketer
Stacked Marketer teamed up with Flippa to run a giveaway, offering an online business worth up to $25,000.
In addition to the business itself, Flippa offered guidance to help the winner grow their new acquisition.
This competition gained a good amount of traction on social media, with participants required to subscribe to Stacked Marketer to enter, and improving their chances by referring their friends.
Stacked Marketer were also able to leverage Flippa's existing audience, collaborating on promotional posts to introduce Flippa customers to Stacked Marketer.
