What is it?
Making your newsletter a prominent part of how you present yourself on social media can help you convert more of your followers to newsletter subscribers.
It’s an easy win to optimize your bio with a concise sentence that shares the core benefit of the newsletter, along with a clear call-to-action to subscribe.
Beyond that, you can also create pinned posts, highlights, links in bio tools, and to consistently expose your followers to your newsletter.
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Ideal for
Beginner (< 500 subs or < $5k revenue)
Early Stage (< 5k subs or < $50k revenue)
Growing (< 50k subs or < $500k revenue)
Scaling (50k+ subs or $500k+ revenue)
newsletters
... in the
B2B
consumer
finance
local
news/entertainment
niche
personal/creator
space
The Good and the Bad
Examples of how to crush it
Morning Brew - Twitter/X
The GIST - TikTok
Matt Gray - Instagram
The Hustle - Facebook
Sahil Bloom - LinkedIn
