What is it?
If you consistently serve up quality content on YouTube that provides real value, a segment of viewers will be keen to receive even more from you via your newsletter.
The first step is to consistently produce great videos to build up a solid following.
Once you’ve found your audience, drop in some clear calls to action inviting viewers to subscribe to your newsletter for exclusive content, a free lead magnet, or other tempting perks.
The Good and the Bad
Examples of how to crush it
Dan Koe extracts extra mileage from his newsletter with minimal additional effort by simply repurposing that same content as a YouTube video.
Most of these videos feature Koe himself speaking directly to the camera. His team then spices things up by layering in b-roll footage, graphics, and music editing.
His YouTube videos routinely amass 6-figure view counts.
Koe includes a simple call-to-action with a link to his newsletter landing page in every video description. Interested viewers can easily hop over and subscribe after watching.
Ali Abdaal is a productivity guru who claims to make over $5000 every time he sends an email to his list.
His main growth lever has been to produce amazing YouTube content, exploding to over 5 million subscribers with hundreds of thousands of views per video.
But how does he turn these viewers into subscribers?
Ali always includes a CTA to his newsletter in the description of his videos.
And in the videos himself, he’ll occasionally encourage his viewers to “check the description” to sign up for the newsletter.
