Growth methods
Paid
Free

Optimize website email capture

What is it?

If you host free content on a website, you can generate subscribers by tactically embedding sign-up opportunities directly into your articles.

As someone is reading, you pick your moment to present them with a chance to subscribe and get more straight to their inbox.

How The Skimm encourages sign-ups from within its blog content.

There are a bunch of ways to do this… and there are 7 ideas down below!

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Ideal for
Beginner (< 500 subs or < $5k revenue)
Early Stage (< 5k subs or < $50k revenue)
newsletters
... in the
B2B
consumer
finance
local
news/entertainment
niche
personal/creator
technology
space

The Good and the Bad

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Examples of how to crush it

  1. Header Nav
  1. Top of Article:

  1. Mid-Article:
  1. Article End:

  1. Exit-Intent Pop-ups: (Triggered when a reader's cursor movement indicates they may leave, giving one last sign-up prompt).

  1. Scroll-Based Pop-ups: (Appearing at certain scroll depths, like 30% or 50% through long articles).
  1. Article footer:

The Playbook

Discover all 25 paid growth methods to grow your newsletter

See full library

Discover all 79 ways to grow your newsletter

See full library