What is it?
A free email course that solves your audience's problem can provide enough incentive for them to opt in to your newsletter
Basically, you create a short course of 5-10 emails that teaches something valuable piece-by-piece.
This method works well in any niche. You just need to be able to teach something related to your topic with a clear pay-off, bound in a timeframe.
The Good and the Bad
Examples of how to crush it
Money Lawyer Erika
Erika, a personal finance expert, converts her social media followers into loyal newsletter subscribers by offering them her free investing challenge.
When people sign up to participate, they automatically opt-in to her email newsletter. So Erika can check in with them after the challenge, and continue sharing information with them into the future.
Up The Gains
Sammie Ellard-King runs Up The Gains, a personal finance brand.
One of the ways he gets people to opt into his newsletter is by sharing his 5 day mini course via email.
It’s a sequence of emails that takes readers step-by-step through the process of making their first digital product sales.
Jay Clouse
Jay runs Creator Science, an email newsletter than helps online creators turn their passions into businesses.
He offers a free multi-day email course that helps his readers understand the basics of making a living as a creator.
Tim Denning
Tim teaches people how to write compelling posts for social media to grow their audiences.
At the end of his popular Twitter/X threads, he offers a free email course to help people develop those skills.
William James
William is a personal trainer. He encourages his Twitter/X audience to opt-in to his email newsletter by offering them a free email course.
That course gives his new subscribers a flavour of William’s methods and coaching style, hopefully encouraging them to purchase one of his paid plans.
