What is it?
You can build an audience through LinkedIn's native newsletter feature.
From there, you can encourage readers to move over to your owned email newsletter for even more in-depth content
LinkedIn's algorithms will surface your LinkedIn newsletter content to members based on their activity, prompting them to subscribe to your updates.
This approach could help creators, thought leaders and businesses with expertise capture a chunk of LinkedIn's professional user base.
The Good and the Bad
Examples of how to crush it
Jay Melone
Jay Melone, aka the "Productize Coach", has employed a clever strategy using LinkedIn's newsletter feature to fuel growth of his main email newsletter.
Jay publishes full issues of his regular email newsletter weekly. Then, about 6 weeks later, he repurposes that same content as a LinkedIn newsletter issue.
However, he only includes a portion of the original email newsletter article in the LinkedIn version.
By cutting off the LinkedIn newsletter with a cliffhanger, Jay incentivizes readers to click through to his website and subscribe to his main newsletter if they want to read the full article.
While it took 2 months to hit 100 email subscribers through other channels, Jay’s LinkedIn newsletter hit 250 followers in just 1 day after launch. The LinkedIn newsletter now accounts for 18% of his new email subscriptions each week.
