What is it?
Make it stupid-easy for people to share your brilliant pieces.
Instead of relying on generic social share buttons that often go unnoticed, try text-based CTAs that directly ask your subscribers to share your content with a single click.
There’s also a cool way to encourage your superfans specifically to share…
After delivering a great issue, you can include a poll asking readers to rate the content on a scale of 1-5 stars.
For anyone giving a high rating, follow up with a "Thanks! If you enjoyed this issue, share it with friends by forwarding this email or using this link" to capitalize on their positive experience.
You’re going to want to you’re in the best position to capture all of this forwarded traffic.
Make sure your newsletters include a prominent line like "Was this newsletter forwarded to you? Subscribe here!" with a link to join.
This allows you to loop in new readers who got your content second-hand.
The Good and the Bad
Examples of how to crush it
Naptown Scoop
Ryan signs off all of his emails with a different CTA, encouraging his readers to share the newsletter with a particular type of person.
This sort of share request stands out against the white noise of generic "forward to a friend" requests.
The Pour Over
This Christian news outlet makes it super easy for their readers to share specific stories. It's a lower ask than asking a subscriber to forward the entire newsletter when only a fraction might be relevant to their friend.
Stacked Marketer
Stacked Marketer delivers really high quality content, so it's often shared around between (you guessed it) marketers collaborating on ideas and projects.
So it makes perfect sense that they emphasise clearly calling out visitors who might not yet be subscribed in order to retain them as subscribers.
