What is it?
Your aim here is to show readers they're currently only scratching the surface, and can get access to your whole library of material by subscribing.
Tapping into a reader's fear of missing out (FOMO) like this can be a powerful psychological motivator to gain new email subscribers.
So consider strategically peppering your posts with a calls-to-action that whet a readers appetite for more.
For example: "Enjoying this article? Get more exclusive tips when you subscribe to our insider newsletter."
The Good and the Bad
Examples of how to crush it
Lenny’s Newsletter
Lenny's Newsletter hints at his other content to convert website visitors into long-term subscribers.
This recap section shows non-subscribers the valuable content they missed out on this month:
The subscription form itself is seamless, requiring only an email address, with an orange "Subscribe" button that pops off the page.
Demand Curve
Demand Curve articles encourage views to subscribe by teasing three tantalizing newsletter issues in a grid.
The curiosity-prompting article titles pique visitors' curiosity to subscribe and read the full pieces.
On top of that, the heading "More Newsletter Editions" suggests an entire archive of valuable content awaiting readers if they take that subscription step.
