What is it?
This strategy is all about building hype for your next newsletter before it even drops.
A day or two before you hit send, start sharing little previews and teasers from the upcoming issue across all your social platforms.
You could share an eye-catching stat, a quotable snippet, or just a vague-but-enticing sneak peek that sparks curiosity.
The goal is to give your followers just enough to get them saying "Ooh, I gotta read this!" without giving away the sauce!
The Good and the Bad
Examples of how to crush it
Justin Welsh
In the tweet below, Justin teases his upcoming newsletter as the perfect solution to his audience’s pain point (audience growth).
He also backs up the value by referring to his 73k+ subscribers as social proof.
Marc Lou
Marc is an indie-hacker teaching people how to build and ship projects quickly.
In this tweet, he's promising tips about building a successful website based upon his considerable experience.
But you have to be subscribed to the newsletter to learn how!
