What is it?
Partnering with a brand or creator in your niche on a co-launched product or lead magnet represents an opportunity for you to both rapidly grow your newsletters
You could work together to create a digital product like an ebook, email course, or any other resource your shared audience would find valuable.
Then, go all-in on promotion across both your marketing channels and platforms.
By combining promotional forces with an ideal partner your co-launch should get far more reach than it otherwise would, allowing you to engage each others subscribers and reach new people outside of your existing audiences.
The Good and the Bad
Examples of how to crush it
Katelyn Bourgoin / Neal O’Grady - "Unignorable" Challenge
Katelyn Bourgoin and Neal O’Grady co-launched a product called "Unignorable," a 36-day group challenge designed to help participants build an audience of future buyers.
This challenge shared content that taught the science of attention and persuasion, along with a community support element for participants.
By partnering, Katelyn and Neal were able to combine their audiences and significantly expand their reach versus if they’d acted alone.
Their respective skills complemented each other well, with Katelyn focusing on buyer psychology while Neal is more concerned with start-up growth.
They were able to collaborate on community support/feedback, too, each bringing their unique insights to the table for their VIP participants.
