What is it?
A creative tactic for supercharging subscriber growth is to team up with several other complementary newsletters on a shared giveaway.
The prize package itself can be totally cost-free, sponsored by a brand who wants to reach your combined audience.
Each newsletter promotes the prize to their subscribers - but to throw their hat in the ring, people must subscribe to all the participating newsletters.
You'll want to work with partners whose audiences and content intersect well with your own niche.
Then it's a matter of collectively promoting the heck out of the giveaway across all your respective email lists, websites, and social channels.
It's a win-win scenario of tapping into each other's warm audiences.
The Good and the Bad
Examples of how to crush it
The GIST
The Gist, a women’s sports newsletter, has repeatedly ran this kind of shared branded giveaway by collaborating with other newsletters.
The newsletters they work with tend to be some combination of sports-related, women’s lifestyle related, or both. Not exact matches, but close enough to have audience overlap that makes sense.
The prize for the giveaway is funded by a third-party brand, who gets to benefit from the collective promotion of 5 - 7 newsletters working in tandem.
