What is it?
Whether you organize your own events or partner up with other brands and creators to put them on, real-world meetups and events are a great opportunity to connect with your target audience and acquire new subscribers.
By hosting your own events, you can drive awareness and new subscribers from your target audience by promoting the event online.
Alternatively, you can partner up with other creators and brands to put on events and meetups. With the brands willing to foot (some of) the bill, and other creators amplifying the reach to their own audiences.
The Good and the Bad
- driver of quality subscribers
- with sponsors can be a net-profit
- great for engagement and community
- lot of work to run
- can be expensive
- no guarantee of ROI
Examples of how to crush it
The Hustle
The Hustle, a wildly popular daily newsletter with over 2.5 million subscribers, found its beginnings in in-person events.
Founder Sam Parr initially organized HustleCon, a conference for young startup founders and entrepreneurs.
The events served as a powerful launching pad, with the initial HustleCon attendees becoming The Hustle's first subscribers and ambassadors.
But that’s not all. Twelve of the companies that attended HustleCon invested a collective $500,000 to help explosively scale The Hustle's growth.
Mobile Rundown
The Mobile Rundown, a popular local newsletter, grows its subscriber base by hosting silent disco parties that double as subscriber acquisition opportunities.
The concept is simple but effective: entry to the event is conditional on providing an email address.
This strategy is great because it guarantees each new subscriber they acquire is a local resident - their ideal target audience.
