What is it?
While this might feel a bit old-school, hitting the streets with printed flyers or door-to-door promotion could be a cool way to make personal connections and build initial trust in your newsletter.
For the flyer approach, design something eye-catching that teases your newsletter's value proposition and has a clear call-to-action for signing up.
Then it’s up to you (or your ambassadors) to distribute them around high-traffic areas where your target audience hangs out.
Door-to-door promotion takes it a step further. Rather than just posting your flyer through the letterbox, consider actually knocking to have conversations with potential subscribers.
You’ll need to invest in printing some flyers and bring some manpower to the table, but for local newsletters especially, hitting the streets could provide an effective guerilla complement to your growth efforts.
The Good and the Bad
- can be a net-profit if recouping costs with SparkLoop paid recommendations
- reach your target audience in a novel way
- large upfront investment
- requires coordination and hiring
Examples of how to crush it
We haven't seen any good examples of newsletters doing this yet. If you'd like to be the first, email our team and we'll help you run it, bankroll the experiment, and share your story!
