What is it?
While software and automation are powerful tools, sometimes the best investment you can make is in a talented human!
You could choose to bring on someone skilled in newsletter audience development inhouse. Someone who can manage paid channels and invest time into free audience growth strategies on your behalf — freeing up your team's time to focus on writing and monetizing the newsletter.
Or you could invest into a newsletter growth agency like Paperboy Studios or BetterLetter.
The Good and the Bad
- requires no experience
- can be hugely impactful
- risky
- big upfront investment
Examples of how to crush it
Once you reach a certain point of scale, it becomes almost impossible to not hire someone else to help.
As a creator or smaller team, you'll likely want to work with an agency first. Like Sahil Bloom does:
Whereas larger teams often rely on internal hires to get things done.
For instance, Morning Brew have grow from a college dorm room side hustle to a business that employed over 260 people.
Meanwhile, The Hustle now employs over 190 people, having spent their first 2 months as a team of 4!
But smaller newsletters have also grown extremely quickly by making key growth hires early on. For example Boardroom hiring Stephanie Talmadge to lead audience development.
