What is it?
Running ads on Instagram is a super scalable method that works for pretty much every niche.
The idea is to create eye-catching ads that drive people straight to your sign-up page.
You get to target exactly who sees your ads based on their interests, location, demographics, and more. So you can be sure your newsletter will get in front of the right audience.
Your cost per subscriber will mostly depend on the strength of your creative content - so you’ll want to A/B test across a variety of ideas/images to make the most of your budget.
Overall, it’s a versatile strategy that works just as well at 100 subscribers as it does at 100,000.
The Good and the Bad
- very scalable
- (often) competitive CPAs
- great targeting
- ad creative requires a big time investment to create
- no quality guarantee on subscribers
- CPA can fluctuate wildly
Examples of how to crush it
Morning Brew
Morning Brew are using vertical videos that feel like UGC to offer a “personal recommendation” of their newsletter.
Codie Sanchez
Codie runs Instagram traffic to her webinars, encouraging viewers to opt in with their email address to secure a spot.
TLDR
TLDR are using vertical video with a person overlay to grab attention and give a more human recommendation that feels more organic.
Web3 Daily
Another approach is to opt for plain text with attention-grabbing copy. Who is going to just scroll past someone calling out their parents?
Trends
Trends use swipe-up stories to share their reader testimonials and encourage other to check out what all the hype is about!
