What is it?
Paid Linkedin ads might be useful if you’re looking to put your newsletter in front of high net-worth professionals.
Their ads platform lets you target people with specific job titles, industries, and even companies.
However, it tends to be quite expensive compared to other paid social channels like Facebook and Instagram.
Unless you have a very business-focused, executive-level newsletter product tailored for this audience, LinkedIn Ads are generally not going to be the right play.
It can be worth experimenting to see if you can make the economics work - but for the average newsletter, the return on ad spend tends to be underwhelming.
The Good and the Bad
- precise targeting
- B2B niche audience
- incredibly high CPAs
Examples of how to crush it
Honestly, we haven't come across anybody getting results with LinkedIn ads that they're keen to voluntarily repeat.
Gunnar Holm (GrowJoy) says they're “too expensive” for most:
And here's another anecdote of underwhelming results.
Do you know of any newsletters having a great exprience with LinkedIn ads? If so, please email us and — if we include it — you'll receive a nice shiny thank-you from us!
