What is it?
There are millions of potential subscribers out there waiting to discover your newsletter. Why not email (or DM) them and tell them about it?
![Campaign Reports Explained [+ interesting tidbits]](https://cdn.prod.website-files.com/660f24096a5d125acbbc5531/6647486cc39b9a2eff35dec5_reporting-webbasedreport-tinified.png)
In your outreach email, you can either explain how your newsletter is likely to benefit the recipient, or — more effective — offer a compelling lead magnet in exchange for the opt-in.
It’s important to set up a separate domain so you don’t risk hurting the deliverability of your newsletter itself. And you’ll need to have a few if you want to do this at scale.
While the software for managing outreach can be a little tricky to set up, it’s a tactic worth investigating if you want to rapidly grow your newsletter without paying for social ads.
The Good and the Bad
- can be a great ROI
- scalable
- ethical concerns
- large upfront time investment
Examples of how to crush it
The Discoverer
Chase Diamond uses cold email as the main acquisition channel for growing his travel newsletter.
He developed an internal tool that aggregated data from Instagram, such as followed accounts, hashtags, and geotags, resulting in a list of about 5 million email addresses.
Using this information, he sent cold emails with personalized subject lines and landing pages, achieving an impressive 45% open and 10% click-through rate.
This strategy led to approximately 200,000 new subscribers from the 5 million emails sent.
(You can read the full case study here)
Adventure Fix
Antonio also uses cold email to find new subscribers for his adventure lifestyle newsletter.
By using qualified sources rather than spamming at random, he's able to get a really healthy conversion rate. If he sends 1000 emails, he's averaging over 100 new subscribers - and reports that these subscribers are just as engaged as those from more organic acquisition channels.
